HSBC X CONDE NAST
Creators connect, opportunities open.
The Exchange
2025
Launching HSBC's new brand platform 'Life is rarely a straight line', we created a content series that showcased the power of the bank's global network - helping our talent forge unexpected connections and take their careers in exciting new directions.
Partnered with Conde Nast, we brought it to life across their own extensive global network.
Orchestrator Macy Schmidt connects with multi-disciplinary artist Maitha Hamdan to reimagine a classical music performance made for modern audiences.
THE SOUND EXCHANGE
THE CULINARY EXCHANGE
Chocolate artist Janice Wong connects with innovative chef Rosio Sanchez to put locally grown Singaporean produce on the map.
WHERE CROSS-INDUSTRY INNOVATION
THE DESIGN EXCHANGE
THE MOVEMENT EXCHANGE
Fashion designer Victoria Tang-Owen connects with digital designer Yimeng Yu to preserve ancient Chinese hand craft techniques for the mixed-reality of the future.
Ready-to-wear tailor Bianca Saunders connects with couture designer Rahul Mishra to celebrate the influence of global movement on our ideas and identities.
meets cross-cultural collaboration
COMING SOON
COMING SOON
HSBC X BLOOMBERG
In business, ambition knows no borders.
Turning Point
2024
To complement 'Momentum', a new Bloomberg Original series commissioned by HSBC, we worked with Bloomberg to create a mini-series that would run in the ad breaks of the show - meeting businesses at a turning point and exploring the powerful (and often behind-the-scenes) global networks enabling their future innovations.
FROM THE LUNAR ECONOMY
to house-building robots
Across the six-part series, we charted the unexpected connections and unconventional paths enabling our visionaries to build the future.
EP 1: THE SPACE OPPORTUNITY
EP 4: THE ROBOTICS OPPORTUNITY
EP 2: THE ARCHITECTURE OPPORTUNITY
EP 5: THE SMART NATION OPPORTUNITY
EP 6: THE QUANTUM OPPORTUNITY
FEATURED ALONGSIDE TURNING POINT ARTICLES IN OUR WEB HUB
EP 3: THE SHIPPING OPPORTUNITY
HSBC X VICE
Culture comes with questions.
Open questions
2023
To reassert HSBC's place as the world's international bank, we partnered with Vice - leveraging HSBC’s ‘Open questions’ creative to open a dialogue with some top Vice talent shaping global culture.
Musician meets race car driver. Switzerland meets Saudi Arabia.
PRIYA MEETS REEMA
SHU MEETS SANTI
TEASERS
CUTDOWNS
Food writer meets chef. Singapore meets Mexico.
CULTURES MEET, CONVERSATION FLOWS:
VICE SOCIAL EXPLAINERS
Alongside the interviews, we tapped into Vice's social explainer content stream - diving deep into two open questions, with Zee Feed founder and contributing Vice content host, Crystal Andrews.